Thanks to the FAO – Food and agriculture organization of the United Nations – for providing us the data for our newest video animation. http://www.fao.org/nr/water/aquastat/… Fresh water is any naturally occurring water except seawater and brackish water. Fresh water includes all forms of water such as ice sheets, glaciers, ponds, rivers, lakes streams and groundwater. Freshwater makes up a very small fraction of all water on the planet. While nearly 70 percent of the world is covered by water, only 2.5 percent of it is fresh. However, just 1 percent of our freshwater is easily accessible, because much of it trapped in glaciers and snowfields. Water is most essential for life but becomes more and more rare on our planet due to increasing population worldwide as well as a permanent increasing demand of freshwater for agricultural and industrial purposes. Already today 790million people have absolutely no access to useable freshwater sources and 1.8billion people have no access to sanitation. This trend is increasing in the future. Therefore we produced this video animation to make aware of the scarcity of freshwater and of the high value of water in general. The video shows the annual freshwater withdrawals by country and ranks the 10 highest water consuming countries. It shows also how much more freshwater we withdrawal today compared to 1962. We also included some information pop ups to give a potential explanation for the sudden freshwater withdrawals of some countries. Last, the timer in the right bottom corner shows how much water is consumed since the start time of this video. Enjoy the video and if you have any questions please contact us! AET LLC is a Sales and Consulting agency for water and wastewater treatment.